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Operational Flow & Architecture

How tRuCo Loyalty Works

From zero-config API integrations to automated behavioral gamification. Here is how tRuCo powers compounding customer lifetime value in four simple steps.

01Step

Connect customer systems

API Sync

Link your Shopify, Stripe, POS registers, WooCommerce, or database telemetry webhooks to tRuCo via our zero-config API modules in minutes.

Sub-50ms event webhook ingestion
Native Shopify, WooCommerce & Magento connectors
Offline-capable POS register syncing
Automatic bidirectional customer profile mapping
02Step

Configure rules & tier ladder

Rules Engine

Define points multipliers, active streak calendars, weekend challenges, dual-sided referral rewards, and progressive VIP tier thresholds without writing code.

Custom multiplier campaign scheduler
Gamified 7-day & 30-day streak mechanics
Tier upgrade triggers & status perks
Automated fraud & point expiration policies
03Step

Customers earn & redeem seamlessly

Customer Touchpoints

Users interact naturally across your app, web storefront, and physical stores: buying products, referring peers, completing surveys, and burning points for discounts.

In-cart slideout point redemption drawer
QR code scan-and-redeem at physical POS
Instant push & SMS reward milestone alerts
Personalized reward vouchers matched to taste
04Step

Monitor real-time revenue ROI

Telemetry & Growth

Track repeat purchase frequency, redemption coefficients, cohort retention curves, and net customer lifetime value expansion directly inside your admin console.

Cohort lifetime value (CLV) lift curves
Breakage & gross margin protection analytics
Referral CAC payback period attribution
Automated weekly executive growth summaries

Ready to launch your engagement ecosystem?

Book a live strategy demonstration with our loyalty engineering team and see how quickly you can launch.

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