Turn every customer interaction into loyalty

TURN ONE TIME
BUYER INTO
LIFE TIME LOYAL CUSTOMER.

Build loyalty experiences that keep customers coming back, engaging more, and becoming your biggest advocates.

The Retention Friction

Customers don't leave because they don't like you.

They leave because they have no reason to come back.

Problem

One-time Purchases

70% of clients buy once and never interact again, driving up customer acquisition costs.

TRUCO
Solution

Automated Lifecycles

Trigger points boosts and retention flows based on target product purchase milestones.

CONVERSION CYCLELOYAL CUSTOMER →
Problem

Generic Discounts

Flat sales destroy profit margins without building genuine affinity or community value.

TRUCO
Solution

Personalized Tiers

Distribute exclusive rewards and VIP benefits based on tier ladder heights.

CONVERSION CYCLELOYAL CUSTOMER →
Problem

Low Engagement

Customers ignore standard email campaigns because there's no interactive reward.

TRUCO
Solution

Gamified Streaks

Deploy 7-day login streaks, reviews challenges, and referral cycles.

CONVERSION CYCLELOYAL CUSTOMER →

Trusted by market leaders

BEA Logo
Nikshan Logo
Surya Electronics Logo
Oxygen Digital Logo
SSQ
BEA Logo
Nikshan Logo
Surya Electronics Logo
Oxygen Digital Logo
SSQ
BEA Logo
Nikshan Logo
Surya Electronics Logo
Oxygen Digital Logo
SSQ
BEA Logo
Nikshan Logo
Surya Electronics Logo
Oxygen Digital Logo
SSQ
Insights & Analytics

Know what loyalty is really worth.

Quantify performance transparently. Monitor metrics reflecting cohort conversion rates, redemptions, and margin impact.

Engagement Telemetry Logs

Repeat Purchase Rate

38.2%

vs 12.4% baseline avg
Redemption rate

74.2%

active points claims
CLV lift margin

+42%

continuous buyer value
Voucher ROI ratio

3.8x

revenue per reward cost
Aggregating SQL databases over 30 Days... Encrypted ledger sync verified

Platform Features

Loyalty Engine Details

Points & Rewards

Points & Rewards

+24% average order values

Configure custom coefficients to award points on signups, purchases, or product reviews.

Customer Engagement

Customer Engagement

2.5x higher touchpoint actions

Reward actions beyond the shopping cart: following socials, downloading apps, or surveys.

Gamification

Gamification

82% weekly active app rates

Missions, streaks counters, unlockable badges, and daily logins loyalty checkpoints.

Customer Lifecycle Loop

The Lifelong Retention Cycle

Watch how Truco spins customer interactions into a continuous, self-sustaining repeat purchase loop.

CYCLE STATE 01First Visit

DISCOVER

First Visit

A customer visits your storefront, landing page, or physical outlet. Telmetry tracks their entry parameters.

Expected TelemetryTelemetry initialized
Auto-cycling active
Gamification Engine

Make loyalty something customers want to play.

Drive continuous retention using streaks, milestone badges, and lucky draws that incentivize repeat visits.

Streaks & Lucky Draws

Inject psychological triggers into checkouts. Custom streak calendars create high usage frequency, while lucky draws build instant rewards anticipation.

Configurable daily/weekly streak resets
Interactive lucky draws & wheel rewards
Custom reward multipliers on milestones
Real-time webhook sync to Shopify & CRMs

Interactive Spin the Wheel

Spend 100 points to trigger a lucky draw sweepstake

10% CouponFree Gift50 PointsTry AgainMystery GiftFree Shipping250 PointsDouble Points
Tap SPIN to test your luck
API Ecosystem

Connects with your entire stack.

Truco integrates out-of-the-box with any ERP, database, checkout cart, or customer messaging channel.

TRUCOROUTING
1
Channels LayerWhatsApp, SMS, Email, Push Alerts
2
Databases LayerPostgreSQL, MySQL, MongoDB, Firebase
3
ERPs & CommerceNetSuite, SAP, Salesforce, Shopify
Legacy systems or custom DB? Connect them in minutes with our Universal API endpoints.
End User Interface

A loyalty portal your customers love.

Embed a native loyalty hub directly into your React web app, iOS, or Android layouts with our zero-config widget.

Polished Customer Portals

Customers track balances, tier status, streaks, and refer friends in one clean view.

•1-Click Redeem: Convert points into checkout coupon codes instantly.
•Challenge Cards: Make leaving reviews or completing surveys rewarding.
•Referral Sharing: Share to WhatsApp/Slack with automatic validation.
tRuCo Mobile Loyalty App
Quick AccessView warranty
Earn Event+250 points
Quick AccessView purchase history
Milestone HitGold Tier Active
Business Dashboard

Customers see rewards. You see growth.

Track customer lifecycles, configure multiplier campaigns, and evaluate points-to-revenue ROI inside your admin dashboard.

System Architecture

Your loyalty engine, built around your customers.

Truco coordinates events across your storefront, database, and marketing stack to reward every interaction in real time.

1. Customers

Purchasing, reviewing products, checking in, and referring friends.

Core Engine

2. Truco Engine

Parses webhooks, validates API constraints, and calculates rules in real time.

3. Loyalty Engine

Applies points tiers, unlocks coupon codes, and rewards active streaks.

4. Business Growth

Repeat purchases increase CLV, while referral loops slash CAC.

Real-time webhook sync verified in <100ms.
Referrals Network

Your best customers can become your best marketers.

Motivate advocacy organically. Offer dual-sided credits that automatically deposit into wallets once referred friends complete their first purchase.

Dual-Sided Referral Mechanics

Offer incentives to both sides. When a customer shares their link, their friend receives a signup discount, and the inviter receives loyalty points.

•Unique Share Links: Generated automatically upon checkout completions.
•Fraud Prevention Logs: Automatic IP validation and verification checks.
•Slack/Webhooks Sync: Notify teams on large referral payouts.
Case Studies

Measured success.

All reviews represent simulated pre-launch test results from beta integration partners.

“Truco Loyalty changed how our brand thinks about client retention. We launched referral loops and points checkouts in weeks. The customer return rate is up significantly.”

[Placeholder Author 1]

Director of CRM — [Placeholder Brand A]

VERIFIED OUTCOME: +38% Repeat purchases
FAQ

Frequently Asked Questions

Find answers on active integrations, tier configs, safety parameters, and setup workflows.

Turn customer actions into value.

Ready to make loyalty
your growth engine?

Give your customers a reason to come back — and your business a reason to grow. Launch your sandbox keys in minutes.

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